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FAQ

1) What is the Mobila?
Answer: The Mobila is a new technology for the presentation of mobile in-door full motion multimedia digital advertising, consisting of five main components: a) a mobility scooter, b) large digital displays, c) audio speakers, d) a support mechanism for the displays and the speakers, and e) a control mechanism for the multimedia system.

2) What is the function of the Mobila?
Answer: The Mobila is used for indoor presentations of high impact digital full motion multimedia signage and advertising.

3) What's so special about the Mobila?
Answer: The Mobila is the only significant indoor (or in-building) form of mobile digital signage/advertising. The mobility of the Mobila within buildings makes the Mobila a highly effective tool for signage and advertising.

5) Where would one deploy the Mobila?
Answer: Typically one would deploy Mobilas in shopping malls across Canada and the USA, and in other places where there is a high density of pedestrian traffic.

6) Is the Mobila a proprietary technology?
Answer: Yes, the Mobila is a proprietary technology. The technology is owned by its inventor and developer, AKAS Virtual Design of Wolfville, Nova Scotia.

7) Is the Mobila a finalized technology?
Answer: No, the present version of the Mobila is that of an Alpha prototype. As such the prototype verifies the operational functionality of the technology. (It is the "Model T" version of today's car.) Presently, the Mobila is being transformed into a more aesthetically pleasing technology, for full market deployment across Canada. Please check our website for new concept ideas for the next generation of Mobilas.

8) Is it difficult to operate a Mobila?
Answer: No. The operation of a Mobila is no more complicated than that of a common mobility scooter and a multimedia player. (The Mobila can be further modified with "assistive technology" so as to accommodate the requirements of particular disabilities.)

9) Would a Mobila Operator be expected to drive the Mobila all day?
Answer: No. One would operate a Mobila in a shopping mall much as one would operate a mobility scooter, e.g. drive to a desired location and stop for a silent multimedia presentation. And after a period of time, e.g. 20 minutes, the Mobila Operator might choose to relocate to another location.

10) Would the job of Mobila Operator be boring?
Answer: No, not necessarily. The Mobila Operator would have considerable autonomy to operate the Mobila within the shopping mall. In addition, he/she would often have other duties as assigned by the shopping mall administration, e.g. passing out sales flyers, or communicating with passers-by.

11) How many hours per day could (or would) a Mobila Operator run a Mobila?
Answer: The amount of hours per day will vary between shopping malls and throughout the year. Typically a Mobila Operator would work six hours per day, covering peak shopping hours.

12) Would the Mobila Operator have breaks throughout their work period each day?
Answer: Of course. The Mobila Operator could, if they wished, return the Mobila to its port within the mall and to then return to their personal scooter for their break period.

13) Wouldn't it be difficult for a Mobila Operator to listen to an audio speaker with a recurring message during their work day?
Answer: No. The audio speaker will typically be turned off, and only activated by the Mobila Operator for special events. (The provision of multimedia content is fully controllable by the Mobila Operator.)

14) Why would a shopping mall administration want a Mobila to be operating within their location?
Answer: The Mobila will enhance the mall's entertainment value thereby improving the  shopping experience. The Mobilas will provide digital multimedia signage/advertising for the shopping mall itself, and will effectively demonstrate the shopping mall's commitment to employment fairness for persons with disabilities. In addition, in the same fashion that the providers of digital advertising pay the shopping malls for the use of stationary locations of digital signage, they may do the same for mobile digital signage.

15) Who would provide the multimedia content for the Mobilas?
Answer: AKAS Virtual Design will provide up-to-date high impact full motion multimedia content by online delivery to the Mobila Operators. The content will typically consist of an entertaining and informative blend of news, sports, store specials, shopping mall events etc.

16) As a radically new marketing innovation isn't there a lot of risk associated with the acceptance of the Mobila in the marketplace?
Answer: The risks are relatively low. The Mobila builds upon the acceptance of three earlier innovations: a) stationary digital advertising within malls such as one would commonly see in a mall food court, b) outdoor mobile digital advertising such as one would commonly see on the side of a city bus, and c) electric mobility scooters such as are commonly used by persons with disabilities within shopping malls.

17) Who would own the Mobilas?
Answer: Presently, in the Mobila's market launch phase, the Mobilas will be owned by AKAS Virtual Design. They may be rented or leased to major advertising companies that work extensively with shopping malls, as one of their means of advertising.

18) How would one get a job as a Mobila Operator?
Answer: People who wish to become Mobila Operators should register their interest with the local employment agency for persons with disabilities, or if no such agency is available, with AKAS Virtual Design.

19) What qualifications must one have so as to be a Mobila Operator?
Answer: Of first importance, one should have a physical disability that would hinder one's employment in the open marketplace.

20) Must one undergo any training so as to become a Mobila Operator?
Answer: Yes. To be a certified Mobila Operator one must take a two-hour training program administered by a local employment agency. The training is offered free of charge to selected candidates.

21) Who would be the employer of the Mobila Operators?
Answer: Presently, in the Mobila's market launch phase, AKAS Virtual Design will be the employer of the Mobila Operators. However, by the conclusion of the market launch phase in early 2009, the administration of the shopping malls, or their  providers of advertising may wish to undertake this role.
 

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